In November 2019 the Pope visited Hiroshima and Nagasaki Japan and gave a speech declaring the possession of nuclear weapons to be immoral.
This article attempts to sketch out a plan by which Catholics could take decisive action in response to to the Pope’s concerns about nuclear weapons.
Please Note: While this article uses the Catholic community as an example, the following ideas could be put to use by any organization which wishes to help rid the world of nuclear weapons.
What if every Catholic pledged a recurring donation of $1 per year to fund a global marketing campaign to amplify the Pope’s teachings regarding nuclear weapons?
There are reported to be a billion Catholics worldwide, so at $1 per person per year, the target budget for this marketing campaign against nuclear weapons could be one billion dollars per year.
Some Catholics would of course contribute more and others less (many Catholics live in the third world), but the overall goal for the campaign should be a billion dollars yearly, an ambitious goal clearly within reach of the Catholic community overall.
Catholics have the philosophy of peace, and the required funds. All that’s left is to put the two together.
One billion Catholics. One billion dollars.
Catholics could save the world.
They really could. Seriously.
All funds donated would go directly to the Vatican. Catholics would not be asked to send money to some outside group that they may not have heard of. Instead, all funds raised would remain with their own community to be managed by their own leadership as part of their own message.
Automated payments of $1 per year can be handled by PayPal. The contributor clicks a few buttons one time, and that’s all the work they ever need to do.
One minute, one time. One dollar a year. Each contributor is helping to save the world, for close to nothing.
The marketing campaign would address the existential threat to humanity presented by nuclear weapons from the Catholic perspective as defined by the Pope.
The Marketing Campaign
One of the realities of the modern world is that a well funded marketing campaign is typically necessary for the selling of anything, whether it be shoes, cars, laptops or Presidential candidates.
This is no different. If Catholics wish to play a leading role in saving humanity from nuclear weapons, a well funded marketing campaign will be required.
Moral theory alone won’t get the job done.
Yes, the Pope is famous, and most of his speeches are well covered by the media. But as the leader of a major world religion the Pope has a great many things on his plate and can’t give a speech on nuclear weapons every day.
But a billion dollar marketing campaign can share the Pope’s message on nuclear weapons every day.
Getting Your Campaign Off The Ground
Getting a marketing campaign off the ground could be tricky for some groups, as the budget for the campaign might not exist until you have contributors. Could this help?
Imagine that you plan to reinvest all the money you raise in to more ads, so that you can get even more supporters. In such a case, for some period of time all the money you raise would be going to Facebook, Google, or where ever you decide to buy your ads.
Why not ask the advertiser to help you get the campaign going by running some free ads for you? Maybe you sign a contract which stipulates all funds raised for one year will be spent with the advertiser? Maybe you can make the advertiser in to a partner? If one says no, well, there are LOTS of companies out there that want your ad dollars. Somebody will work with you.
From the activist perspective, the concept being offered here goes like this…
Instead of asking any group (Catholics in this case) to support a nuclear weapons activist organization, the group in question is called upon to become a nuclear weapons activist organization.
As example, a billion Catholics working together through an ambitious plan of action have more power than all the nuclear weapons groups put together.
Each group is urged to make the case against nuclear weapons from their own perspective, using their own funds, under the management of their own leadership. Nothing new to join.
What If You’re Not Catholic?
I’ve used Catholics as the example here as that is faith tradition I am most familiar with, it’s a large congregation, and the Pope is a very well known figure that is easy to reference.
If you’re not Catholic, or if you oppose Catholicism, then just forget about the Catholic example used here and apply the principles shared above to your own organization.
Get your own people together. Raise some money. Run some ads against nuclear weapons on Facebook or where ever you can.
Explain your opposition to nuclear weapons in your own way, from your own perspective.
Anything you do to insert the subject of nuclear weapons in to the public discourse is helping to save the world.